Rack Cards are printed full color on heavy stock and designed for display in an industry standard 4" wide rack, often with other information and offers.
UV 1 Side Coating
UV is short for Ultra Violet Light-Cured Coating. This is a high-gloss coating applied over the front of the printed piece. It is not recommended for printed material you need to write on after being produced.
UV 2 Sides Coating
UV is short for Ultra Violet Light-Cured Coating. This is a high-gloss coating applied over the entire front and back of the printed piece. It is not recommended for products you need to write on after being printed.
AQ 2 Sides Coating
AQ is short for Aqueous Coating. This is a semi-gloss, environmentally friendly, water-based coating applied over the entire front and back of the printed piece. It provides additional gloss and protection, and it can be written on with a ballpoint pen.
Satin AQ Coating
AQ is short for Aqueous Coating. This is a matte finish, environmentally friendly, water-based coating applied over the entire printed piece. It reduces the gloss of the printing and it can be written on with a ballpoint pen.
4/0 (Full Color Front Side Only)
14 Pt. Gloss Cover stock : UV1 or AQ2
16 Pt. Gloss Cover stock : UV1 or Matte
18 Pt. Gloss Cover stock : UV1
100# Gloss Cover : AQ2
4/1 (Full Color Front / B&W Back)
14 Pt. Gloss Cover stock : UV1, UV2 or AQ2
16 Pt. Gloss Cover stock : UV1, UV2 or Matte
18 Pt. Gloss Cover stock : UV1
100# Gloss Cover : AQ2
4/4 (Full Color Both Sides)
14 Pt. Gloss Cover stock : UV1, UV2 or AQ2
16 Pt. Gloss Cover stock : UV1, UV2 or Matte
18 Pt. Gloss Cover stock : UV1
100# Gloss Cover : AQ2
Recommendations
The most common order options are 4" x 9" on 16 Pt. Gloss Cover stock. Almost always, Rack Cards are printed full color on both sides (4/4) and are coated UV 2 Sides.
For lower quantities and additional stock choices, please check out our 4-Color Digital Rack Cards.
Turnaround 5-7 Business Days
Marketing Tips
Rack Cards are a printed tool that provides your information at a glance and in multiple copies, so that it is easy for people to take one. This makes them great for informational flyers with coupons, maps, or other promotions. Commonly used by companies promoting services at hotels, tourism boards, or other areas with a high volume of foot traffic, Rack Cards get a simple message across fast and are a good way to make people aware of your services.